Case study Brochure design
Client Hampton Bows
Brief
To produce a full-colour 44 page A4 brochure to showcase a range of exclusive wedding accessories. The design should reflect the high quality nature of the products while being easy to read and navigate.
Execution
The design was based on a simple 3 column grid and interest was added through a mix of photograph sizes and styles and the use of pull quotes highlighting product features or offering advice on wedding etiquette.
Two typefaces were chosen - Perpetua, which is slightly ornate but not too over-the-top (the client was keen to steer clear of traditional script faces) and Myriad Pro, a clean, modern and easy to read font.
We created a colour palette to complement the beautiful product photographs, consisting of four soft pastels which were each assigned to a different product category and used throughout as well as on the page edges as a handy reference for the user. The company’s corporate colour of chocolate brown was used for areas of the text to give a softer look than the traditional black.
A simple numbering system was set up to ensure product details corresponded with the images and the company’s website address was added at the foot of each page as a subtle reminder of how to purchase.
The client specified a very simple cover design to ensure the finished brochure stood out from other similar products. The company’s gold logo was used on a background of rich chocolate brown with a single product image on the reverse and the company’s details below.
Result
The finished brochure was printed on medium weight silk finish white paper with a heavy gloss laminated cover to further emphasise the notion of high quality. Saddle-stitched binding was chosen as opposed to stapled for the same reason.
What the client said
The clients were delighted with the finished brochures and have already received many compliments. Here’s what they had to say:
'Jess made life so easy with regard to the designing of our beautiful brochure. She was an absolute delight to work with and nothing was too much trouble. If only all companies could follow her example what a great service level we would have in the UK.
With hampton bows being a very new business we found her expertise invaluable and she also had a vast amount of additional knowledge in other areas which she was more than happy to share with us - this was extremely useful. It was a joy to work alongside her; it was like being with a friend, because she has a wonderful way of making people totally relaxed when dealing with them.
We found her design work second to none, and at a realistic price especially for a small business. The response which we have received from our brochure has been fantastic - we are happy to recommend Greensand Design to everyone we meet, and also look forward to working with Jess again in the not too distant future.'
Click here to see the finished Hampton Bows brochure
